My Writing

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Andrea Wasserman
- Nov 20, 2024 Beyond Pink: How 3 Brands Are Marketing This October Nov 20, 2024
- Nov 20, 2024 Retail Media Networks: Present And Future Nov 20, 2024
- Nov 20, 2024 Yes, There Is A Wrong Way To Advertise On TV Nov 20, 2024
- Aug 3, 2023 How A Women’s Suiting Startup Has Navigated The Past Three Years Aug 3, 2023
- May 22, 2023 What’s Working - And Not - In Mobile Commerce (Part 2 Of 2) May 22, 2023
- May 12, 2023 What’s Working - And Not - In Mobile Commerce (Part 1 Of 2) May 12, 2023
- Apr 21, 2023 How Data and POV Combine To Drive Commerce Sales Apr 21, 2023
- Apr 10, 2023 David’s Bridal Partnership Strategy Extends To Ashley Furniture, Giving Couples More Of What They Need Apr 10, 2023
- Apr 3, 2023 Book Preview And Author Q&A: ‘ON BRAND’ By Aliza Licht And Its Fashion Origins And Implications Apr 3, 2023
- Mar 31, 2023 What Brands Need To Know: Marketing Measurement And Attribution In 2023 Mar 31, 2023
- Mar 30, 2023 What Brands Need To Know: Social Marketing In 2023 Mar 30, 2023
- Mar 29, 2023 What Brands Need To Know: Search And Display Advertising In 2023 Mar 29, 2023
- Mar 28, 2023 What Beauty And Technology Have In Common — And Why It Matters For Multi-brand Retail Mar 28, 2023
- Oct 19, 2022 Lessons From Serial Intrapreneurship Oct 19, 2022
- Oct 24, 2021 A Holiday Playbook For Another Unique Shopping Season Oct 24, 2021
- Oct 24, 2021 A Summer Shopping Season Like No Other. Retailers - Are You Ready? Oct 24, 2021
- Jul 20, 2021 How 7 Smart Brands Are Making New Human-To-Human Connections Jul 20, 2021
- Sep 13, 2020 How 2020 Has Democratized Fashion Week Sep 13, 2020
- Sep 1, 2020 On Pandemic-Induced Lifestyle Changes in Fashion & Home Sep 1, 2020
- Aug 30, 2020 6 Ways Instagram’s New QR Codes Can Bridge Digital And Physical Retail Aug 30, 2020
- Aug 30, 2020 Some #GoodNewsRetail from the Past Two Weeks Aug 30, 2020
- Aug 19, 2020 Retail Media: The New Ad Tech And The New Mall Aug 19, 2020
- Aug 16, 2020 Some #GoodNewsRetail from Last Week Aug 16, 2020
- Aug 9, 2020 Some #GoodNewsRetail from Last Week Aug 9, 2020
- Aug 9, 2020 My Lack of Enthusiasm for “Contemporary” Apparel Aug 9, 2020
- Aug 2, 2020 Some #GoodNewsRetail from Last Week Aug 2, 2020
- Jul 26, 2020 Product, Experience And Content: How Beauty Industry Players Have Responded Authentically To BLM Jul 26, 2020
- Jul 26, 2020 Some #GoodNewsRetail from Last Week Jul 26, 2020
- Jul 26, 2020 The State of Retail, July 2020 Jul 26, 2020
- Jul 19, 2020 Soho Retail Traffic & Takeout Food CX Jul 19, 2020
- Jul 19, 2020 The New E-Commerce Experiences Driving Results Jul 19, 2020
- Jul 5, 2020 This Virtual Retail Experience Felt More Human Than Anything Jul 5, 2020
- Jun 20, 2020 Retailers That Emphasize Community Will Boom After Social Distancing Is Over Jun 20, 2020
- Feb 23, 2020 Peloton, Mirror And Tonal: 3 Retail Strategies, 3 Lessons Feb 23, 2020
- Feb 23, 2020 Why TheSkimm’s Foray Into Commerce This Holiday Season Was A Success Feb 23, 2020
- Oct 27, 2019 The Rise of the Lifestyle Marketplace Oct 27, 2019
- Sep 14, 2019 Why Nike + The Infatuation is a Fantastic Collab Sep 14, 2019
- May 18, 2019 Why don’t we talk more about people? May 18, 2019
- Feb 27, 2019 MWC through a Retail Lens Feb 27, 2019
- Jan 27, 2019 The 3 Es of My Favorite Retail Store Tech Jan 27, 2019
- Jan 6, 2019 AR in Retail Jan 6, 2019
- Nov 18, 2018 The Best of Tech & Non-Tech at the New Nike Store Nov 18, 2018
- Nov 4, 2018 Amazon Fashion’s London Pop-up Nov 4, 2018
- Oct 7, 2018 Retail Surprises at the Cartier Pop-up... and Amazon 4-star Oct 7, 2018
- Sep 16, 2018 My Visit to a Payment-optional, Selfie-friendly Store Sep 16, 2018
- Aug 26, 2018 Retail, Now with Tour Guides Aug 26, 2018
- Jul 29, 2018 Storytelling through Stores Jul 29, 2018
- Jul 15, 2018 Why Tech Matters in Retail Jul 15, 2018
- Jun 17, 2018 Retail Experience & the Purpose of a Pop-up Jun 17, 2018
- May 24, 2018 The Launch of the Small Launch May 24, 2018
- May 6, 2018 Beauty Shopping When No Tech is the Best Tech May 6, 2018
- Apr 15, 2018 A Tale of Two Seattle Retail Pilot Stores Apr 15, 2018
- Apr 1, 2018 The Living Room is the New Dressing Room Apr 1, 2018
- Mar 18, 2018 Fun with CPG Replenishment Mar 18, 2018
- Mar 2, 2018 Discovery Retail, Part 1: Consumer Electronics Mar 2, 2018
- Feb 18, 2018 Enjoy & Sonos, a Winning Combo Feb 18, 2018
- Feb 4, 2018 Stores as Playgrounds & 5 Ways Dyson is Winning Feb 4, 2018
- Jan 21, 2018 Why We Build Stores Jan 21, 2018
- Jan 7, 2018 12 Resolutions I Hope Retailers Will Make for 2018 Jan 7, 2018
- Dec 23, 2017 A Last-Minute Gift Tip for Consumers & Retailers Dec 23, 2017
- Dec 17, 2017 When New Marketing Becomes Old & Gets New Again Dec 17, 2017
- Dec 10, 2017 Branding Fitness Dec 10, 2017
- Dec 3, 2017 Shopping Experiences vs. Everything Else Dec 3, 2017
- Nov 19, 2017 Must-see Stores in NY Nov 19, 2017
- Nov 11, 2017 2 Facts About 11.11 That Are More Exciting Than the Sales Figures Nov 11, 2017
- Nov 5, 2017 Stores: Better Than Ever & Getting Better (Part 1) Nov 5, 2017
- Oct 29, 2017 Nike, the Disruptor That's Not Walmart Oct 29, 2017
- Oct 15, 2017 Rise of the Anti-Amazon Networks Oct 15, 2017
- Oct 8, 2017 Media + Product Discovery = New Retail Experience Oct 8, 2017
- Oct 1, 2017 Closing The Mobile Marketing Gap Oct 1, 2017
- Oct 1, 2017 Let's Make Retail Connections (Openings + Candidates), vol. 5 Oct 1, 2017
- Sep 24, 2017 What I Wish Vendors Did Differently Sep 24, 2017
- Sep 17, 2017 7 Retail Headlines on My Mind Sep 17, 2017
- Sep 10, 2017 The Purpose of a Store Sep 10, 2017
- Sep 10, 2017 Let's Make Retail Connections (Openings + Candidates), vol. 4 Sep 10, 2017
- Aug 27, 2017 When Stores Don't Help Themselves Aug 27, 2017
- Aug 16, 2017 Improving Grocery in a Competitive Landscape Aug 16, 2017
- Aug 16, 2017 Let's Make Retail Connections (Openings + Candidates), vol. 3 Aug 16, 2017
- Aug 6, 2017 Drop-Ship Strategy Considerations (Part 1) Aug 6, 2017
- Jul 30, 2017 10 Ways to Tell Your Story on a Budget Jul 30, 2017
- Jul 30, 2017 Let's Make Retail Connections (Openings + Candidates), vol. 2 Jul 30, 2017
- Jul 23, 2017 7 Strategies Retailers Can Borrow from the ‘Amazon Books’ Store Jul 23, 2017
- Jul 23, 2017 Let's Make Retail Connections (Openings + Candidates) Jul 23, 2017
- Jul 16, 2017 A Weekend of Customer Experience Observations Jul 16, 2017
- Jul 9, 2017 What's Happening in #GoodNewsRetail Jul 9, 2017
- Jul 2, 2017 Kicking off #GoodNewsRetail Jul 2, 2017
- Jun 18, 2017 Nike, Another Little Company in the News Last Week Jun 18, 2017
- Jun 1, 2017 What's Working in Retail This Year Jun 1, 2017
- May 21, 2017 Leveraging a Retail Store Presence May 21, 2017
- May 7, 2017 What The New Yorker Article About J. Crew Gets Right About Retail May 7, 2017
- Apr 30, 2017 Box The Party, Chat Commerce, and an MVP Apr 30, 2017
- Apr 20, 2017 North America's Oldest Department Store Looks... New Apr 20, 2017
- Apr 16, 2017 Piecing Together Retail's Dark Headlines Apr 16, 2017
- Apr 9, 2017 Store Merchandising in an E-commerce Era Apr 9, 2017
- Mar 30, 2017 How Retailers Are Bridging the Physical/Digital Gap Mar 30, 2017
- Mar 26, 2017 Xcel Brands: A Media Company Doing Fashion Mar 26, 2017
- Mar 17, 2017 Who Owns Retail Marketing? Mar 17, 2017
- Mar 12, 2017 SXSW Highlights Mar 12, 2017
- Mar 5, 2017 Millennial 20/20: Experience + Photo Required Mar 5, 2017
- Feb 26, 2017 What I Hope Retailers Closing Stores Are Thinking About Feb 26, 2017

My Writing

Have a story idea for me? Want to work with me on sponsored content to get in front of your target audience? Tell me here.

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