Writing — Andrea Wasserman

Aug 3, 2023 How A Women’s Suiting Startup Has Navigated The Past Three Years Aug 3, 2023

May 22, 2023 What’s Working - And Not - In Mobile Commerce (Part 2 Of 2) May 22, 2023

May 12, 2023 What’s Working - And Not - In Mobile Commerce (Part 1 Of 2) May 12, 2023

Apr 21, 2023 How Data and POV Combine To Drive Commerce Sales Apr 21, 2023

Apr 10, 2023 David’s Bridal Partnership Strategy Extends To Ashley Furniture, Giving Couples More Of What They Need Apr 10, 2023

Apr 3, 2023 Book Preview And Author Q&A: ‘ON BRAND’ By Aliza Licht And Its Fashion Origins And Implications Apr 3, 2023

Mar 31, 2023 What Brands Need To Know: Marketing Measurement And Attribution In 2023 Mar 31, 2023

Mar 30, 2023 What Brands Need To Know: Social Marketing In 2023 Mar 30, 2023

Mar 29, 2023 What Brands Need To Know: Search And Display Advertising In 2023 Mar 29, 2023

Mar 28, 2023 What Beauty And Technology Have In Common — And Why It Matters For Multi-brand Retail Mar 28, 2023

Oct 19, 2022 Lessons From Serial Intrapreneurship Oct 19, 2022

Oct 24, 2021 A Holiday Playbook For Another Unique Shopping Season Oct 24, 2021

Oct 24, 2021 A Summer Shopping Season Like No Other. Retailers - Are You Ready? Oct 24, 2021

Jul 20, 2021 How 7 Smart Brands Are Making New Human-To-Human Connections Jul 20, 2021

Sep 13, 2020 How 2020 Has Democratized Fashion Week Sep 13, 2020

Sep 1, 2020 On Pandemic-Induced Lifestyle Changes in Fashion & Home Sep 1, 2020

Aug 30, 2020 6 Ways Instagram’s New QR Codes Can Bridge Digital And Physical Retail Aug 30, 2020

Aug 30, 2020 Some #GoodNewsRetail from the Past Two Weeks Aug 30, 2020

Aug 19, 2020 Retail Media: The New Ad Tech And The New Mall Aug 19, 2020

Aug 16, 2020 Some #GoodNewsRetail from Last Week Aug 16, 2020

Aug 9, 2020 Some #GoodNewsRetail from Last Week Aug 9, 2020

Aug 9, 2020 My Lack of Enthusiasm for “Contemporary” Apparel Aug 9, 2020

Aug 2, 2020 Some #GoodNewsRetail from Last Week Aug 2, 2020

Jul 26, 2020 Product, Experience And Content: How Beauty Industry Players Have Responded Authentically To BLM Jul 26, 2020

Jul 26, 2020 Some #GoodNewsRetail from Last Week Jul 26, 2020

Jul 26, 2020 The State of Retail, July 2020 Jul 26, 2020

Jul 19, 2020 Soho Retail Traffic & Takeout Food CX Jul 19, 2020

Jul 19, 2020 The New E-Commerce Experiences Driving Results Jul 19, 2020

Jul 5, 2020 This Virtual Retail Experience Felt More Human Than Anything Jul 5, 2020

Jun 20, 2020 Retailers That Emphasize Community Will Boom After Social Distancing Is Over Jun 20, 2020

Feb 23, 2020 Peloton, Mirror And Tonal: 3 Retail Strategies, 3 Lessons Feb 23, 2020

Feb 23, 2020 Why TheSkimm’s Foray Into Commerce This Holiday Season Was A Success Feb 23, 2020

Oct 27, 2019 The Rise of the Lifestyle Marketplace Oct 27, 2019

Sep 14, 2019 Why Nike + The Infatuation is a Fantastic Collab Sep 14, 2019

May 18, 2019 Why don’t we talk more about people? May 18, 2019

Feb 27, 2019 MWC through a Retail Lens Feb 27, 2019

Jan 27, 2019 The 3 Es of My Favorite Retail Store Tech Jan 27, 2019

Jan 6, 2019 AR in Retail Jan 6, 2019

Nov 18, 2018 The Best of Tech & Non-Tech at the New Nike Store Nov 18, 2018

Nov 4, 2018 Amazon Fashion’s London Pop-up Nov 4, 2018

Oct 7, 2018 Retail Surprises at the Cartier Pop-up... and Amazon 4-star Oct 7, 2018

Sep 16, 2018 My Visit to a Payment-optional, Selfie-friendly Store Sep 16, 2018

Aug 26, 2018 Retail, Now with Tour Guides Aug 26, 2018

Jul 29, 2018 Storytelling through Stores Jul 29, 2018

Jul 15, 2018 Why Tech Matters in Retail Jul 15, 2018

Jun 17, 2018 Retail Experience & the Purpose of a Pop-up Jun 17, 2018

May 24, 2018 The Launch of the Small Launch May 24, 2018

May 6, 2018 Beauty Shopping When No Tech is the Best Tech May 6, 2018

Apr 15, 2018 A Tale of Two Seattle Retail Pilot Stores Apr 15, 2018

Apr 1, 2018 The Living Room is the New Dressing Room Apr 1, 2018

Mar 18, 2018 Fun with CPG Replenishment Mar 18, 2018

Mar 2, 2018 Discovery Retail, Part 1: Consumer Electronics Mar 2, 2018

Feb 18, 2018 Enjoy & Sonos, a Winning Combo Feb 18, 2018

Feb 4, 2018 Stores as Playgrounds & 5 Ways Dyson is Winning Feb 4, 2018

Jan 21, 2018 Why We Build Stores Jan 21, 2018

Jan 7, 2018 12 Resolutions I Hope Retailers Will Make for 2018 Jan 7, 2018

Dec 23, 2017 A Last-Minute Gift Tip for Consumers & Retailers Dec 23, 2017

Dec 17, 2017 When New Marketing Becomes Old & Gets New Again Dec 17, 2017

Dec 10, 2017 Branding Fitness Dec 10, 2017

Dec 3, 2017 Shopping Experiences vs. Everything Else Dec 3, 2017

Nov 19, 2017 Must-see Stores in NY Nov 19, 2017

Nov 11, 2017 2 Facts About 11.11 That Are More Exciting Than the Sales Figures Nov 11, 2017

Nov 5, 2017 Stores: Better Than Ever & Getting Better (Part 1) Nov 5, 2017

Oct 29, 2017 Nike, the Disruptor That's Not Walmart Oct 29, 2017

Oct 15, 2017 Rise of the Anti-Amazon Networks Oct 15, 2017

Oct 8, 2017 Media + Product Discovery = New Retail Experience Oct 8, 2017

Oct 1, 2017 Closing The Mobile Marketing Gap Oct 1, 2017

Oct 1, 2017 Let's Make Retail Connections (Openings + Candidates), vol. 5 Oct 1, 2017

Sep 24, 2017 What I Wish Vendors Did Differently Sep 24, 2017

Sep 17, 2017 7 Retail Headlines on My Mind Sep 17, 2017

Sep 10, 2017 The Purpose of a Store Sep 10, 2017

Sep 10, 2017 Let's Make Retail Connections (Openings + Candidates), vol. 4 Sep 10, 2017

Aug 27, 2017 When Stores Don't Help Themselves Aug 27, 2017

Aug 16, 2017 Improving Grocery in a Competitive Landscape Aug 16, 2017

Aug 16, 2017 Let's Make Retail Connections (Openings + Candidates), vol. 3 Aug 16, 2017

Aug 6, 2017 Drop-Ship Strategy Considerations (Part 1) Aug 6, 2017

Jul 30, 2017 10 Ways to Tell Your Story on a Budget Jul 30, 2017

Jul 30, 2017 Let's Make Retail Connections (Openings + Candidates), vol. 2 Jul 30, 2017

Jul 23, 2017 7 Strategies Retailers Can Borrow from the ‘Amazon Books’ Store Jul 23, 2017

Jul 23, 2017 Let's Make Retail Connections (Openings + Candidates) Jul 23, 2017

Jul 16, 2017 A Weekend of Customer Experience Observations Jul 16, 2017

Jul 9, 2017 What's Happening in #GoodNewsRetail Jul 9, 2017

Jul 2, 2017 Kicking off #GoodNewsRetail Jul 2, 2017

Jun 18, 2017 Nike, Another Little Company in the News Last Week Jun 18, 2017

Jun 1, 2017 What's Working in Retail This Year Jun 1, 2017

May 21, 2017 Leveraging a Retail Store Presence May 21, 2017

May 7, 2017 What The New Yorker Article About J. Crew Gets Right About Retail May 7, 2017

Apr 30, 2017 Box The Party, Chat Commerce, and an MVP Apr 30, 2017

Apr 20, 2017 North America's Oldest Department Store Looks... New Apr 20, 2017

Apr 16, 2017 Piecing Together Retail's Dark Headlines Apr 16, 2017

Apr 9, 2017 Store Merchandising in an E-commerce Era Apr 9, 2017

Mar 30, 2017 How Retailers Are Bridging the Physical/Digital Gap Mar 30, 2017

Mar 26, 2017 Xcel Brands: A Media Company Doing Fashion Mar 26, 2017

Mar 17, 2017 Who Owns Retail Marketing? Mar 17, 2017

Mar 12, 2017 SXSW Highlights Mar 12, 2017

Mar 5, 2017 Millennial 20/20: Experience + Photo Required Mar 5, 2017

Feb 26, 2017 What I Hope Retailers Closing Stores Are Thinking About Feb 26, 2017

Feb 17, 2017 Who Does Omnichannel Best? (Part 2) Feb 17, 2017

Feb 12, 2017 For Retail, It's Not Politics As Usual Feb 12, 2017

Feb 5, 2017 Going to a Store, but Not to Buy: Why? Feb 5, 2017

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