events Andrea Wasserman events Andrea Wasserman

SXSW Highlights

I packed about 17 experiences into my one day (Saturday, 3/11/17) in Austin, not including all the mind-expanding conversations I had along the way. The global, truly interdisciplinary nature of the crowd this event continues to draw is beyond impressive.

Read More
channel checks Andrea Wasserman channel checks Andrea Wasserman

Why I Like the New Adidas Store

Late last year, Adidas opened a new "brand store" on 5th Ave. and 46th St. in NY. While I kept my eyes open for the technology I know is there, it didn't jump out at me (which isn't a bad thing). But five other aspects of the experience did.

Read More