Press
European Wax Center, Inc. Appoints Andrea Wasserman as Chief Commercial Officer (press release 05/23)
Featured in an article about Mastering the Shifting Market (Insider Intelligence, 04/23)
Featured in a white paper on the New Rules of Email (Retail TouchPoints, 03/23)
Featured in an article about Why the DTC Model Can Still Work (Business of Fashion, 08/22)
Featured in an article about Tween Fashion (Business of Fashion, 01/22)
Speaker: Producing Online Video that Gets People Shopping (Where We Buy, 10/21)
Author: Why Email Remains Indispensable (Retail Touchpoints, 09/21)
Featured in an article about ITK’s new style vertical focused on shoppable commerce (Adweek, 09/21)
Featured in an article about Verizon Media processing e-commerce transactions as it transitions to Yahoo (MediaPost, 08/21)
Featured in an article about shoppers’ varying interests during the pandemic (Retail TouchPoints, 08/21)
Author: Holidays 2021: How to Reach New Shoppers This Holiday Season (MediaVillage, 07/21)
Featured in an article about the 11 Biggest Post-Pandemic Tech Trends of VCs (Business Insider, 07/21)
Featured in an article about Amazon Prime and its impact on the supply chain (Chain Store Age, 06/21)
Featured in an article about the success of Verizon Media’s In The Know (Forbes, 06/21)
Quoted in an article about fashion e-tailer fit problems and solutions (Business of Fashion, 06/21)
Author: Why Email Remains Indispensable (MediaVillage, 06/21)
Featured in an article about the change of digital and physical retail post-COVID-19 (Chain Store Age, 6/21)
Featured in an article about the keys to creating a successful third-party marketplace (Retail TouchPoints, 6/21)
Featured in an article about legacy retail growth due to third-party marketplaces (Retail TouchPoints, 5/21)
Featured in an article about third-party marketplace growth (Mirakl, 5/21)
Quoted in an article about adapting to the “new normal” of working-from-home (Business of Fashion, 5/21)
Featured in a video about the Emergence of Media Commerce Experiences (Verizon Media, 4/21)
Featured in a video for Yahoo Build It Forward: Shopping (Yahoo, 4/21)
Interview about her insights on the “new normal” of online (Cynopsis Media, 4/21)
Featured in an article about why Verizon is launching Yahoo Shops marketplace (ModernRetail, 4/21)
Interview about her vision for the always-changing retail industry (Her Agenda, 4/21)
Featured in an article about Yahoo’s e-commerce marketplace (Wired Up Report, 3/21)
Quoted in an article about the return of rental wardrobes post-COVID-19 (Business of Fashion, 3/21)
Featured in an article about how Yahoo Shops will work (eCommerce Bytes, 3/21)
Featured in an article about Verizon Media’s Yahoo Shops launch (Yahoo! Finance, 3/21)
Featured in an article about Verizon Media’s expansion to Yahoo Shops (Orlando News Local, 3/21)
Featured in an article about Yahoo Shops retail diversity and inclusion (Verizon, 3/21)
Podcast Interview with That’s What Seek Said (Podcast S1E5, 9/20)
Quote in an article about opening physical retail during a pandemic (Business of Fashion, 8/20)
Quote in an article about post-pandemic lifestyle changes (Business of Fashion, 8/20)
Quote in an article about the contemporary market (Business of Fashion, 8/20)
Chief Retail Real Estate panelist, 7/20 (organization)
Future Stores in Miami and Seattle panelist and discussion leader, 2019 (conference site)
Measuring Your Marketing Dollars Across Channels panel at Shop.org (speaker listing, 9/18)
Women in the Retail Leadership Pipeline panel moderator at Shop.org (speaker listing, 9/18)
Putting Personalization at the Forefront of Every Client Decision fireside chat at NRF Tech (speaker listing, 7/18)
Quote in an article about Coach changing it's name (Reuters, 10/17)
Fireside chat I led at M. Gemi (Women's Wear Daily, 9/17)
Customer Acquisition panel at GrowCommerce eCommerce Leaders Forum (speaker listing, 7/17)
Connecting Customers via Innovation panel at SXSW (speaker listing, 3/17)
‘Notoriously difficult’: Inside the unraveling of the Thrillist-JackThreads marriage of content and commerce (Digiday, 3/17)
Global Expansion panel at Global eCommerce Leaders Forum (speaker listing, 2/17)
Cornell Entrepreneur Network - The Future of Retail (event listing, 9/16)
PODCAST: Double11 Recap with Andrea Wasserman (The Jason & Scot Show, 11/16)
Shoptalk 2016 panel I moderated, Digital Disruption Is Lots of Old Tricks From New Brands (Women's Wear Daily, 5/16)
Underscoring the Importance of Storytelling (Women's Wear Daily, 9/15)
How Nine West approaches the online customer in stores (Digiday, 10/15)
Predictive Analytics help start customer relationships on the right foot (Custora case study)
MR's Men's Retailer of the Year: Hudson's Bay and Lord & Taylor (Men's Retailer, 5/15)
Cornell Entrepreneur Network - The Business of Fashion (event listing, 11/14)
Featured in an article about pop-ups and engaging consumers (Retail TouchPoints, 2014)
Featured in an article about Sole Society funding (Retail TouchPoints, 2014)
5 Questions for Sole Society’s Andrea Wasserman (Footwear News, 6/14)
VIDEO: Sole Society CEO on Leveraging Brick-and-Mortar Presence to Build E-Commerce Business (FOX Business, 5/14)
Sole Society’s Andrea Wasserman on Building a Digital Brand (Women's Wear Daily, 2/14)
Andrea Wasserman Named Sole Society CEO (Women's Wear Daily, 8/13)
Etsy Goes Mainstream With Collection for Nordstrom Bridal (Racked, 6/13)
Nordstrom Releases ‘Ultimate Wedding Party’ Commercial In Support Of Gay Marriage (Huffington Post, 4/13)
VIDEO: The Wedding Suite Experience at Nordstrom (Martha Stewart Weddings, 3/13)
Interview about her job as a bridal director (Seattle Times, 2/12)