Why Nike + The Infatuation is a Fantastic Collab
The multi-platform, multi-venue, multi-product program I’ve now seen over several weeks appears to be the result of the proven creativity of The Infatuation team and the risk-taking for which Nike has become admired.
Closing The Mobile Marketing Gap
I attended TAP 2017 last week and I'm excited about how Button is addressing the gap between affiliate marketing effectiveness on desktop vs. on mobile.
Holiday Shopping Experiences: 5 Gifts for You & Your Recipients
I think we've hit a new high this year in the quantity of gift guides published. Instead of recommending items for purchase, I'm sharing ideas for where to go shopping if you want to have fun browsing and find desirable gifts.