Why TheSkimm’s Foray Into Commerce This Holiday Season Was A Success
TheSkimm, which started as a daily newsletter in 2012, has been crystal clear since inception that its target audience is a female millennial that it refers to as The Skimm Girl. With a broad ambition to make it “easier for you to live smarter” perhaps it shouldn’t have been surprising that theSkimm would introduce a lifestyle commerce play meant to help its audience tackle holiday shopping.
Why Nike + The Infatuation is a Fantastic Collab
The multi-platform, multi-venue, multi-product program I’ve now seen over several weeks appears to be the result of the proven creativity of The Infatuation team and the risk-taking for which Nike has become admired.
ELLE's & Its Readers' Takes On Shopping
Amidst a world of digital snippets and statistical click bait, ELLE Magazine printed a well-researched longread on retail trends an sentiment in its January 2017 issue. I read it with interest because it's a fresh source talking to a different reader than the mainstream business publications. I wanted to know which themes they're seeing -- and reinforcing.