Why Nike + The Infatuation is a Fantastic Collab
The multi-platform, multi-venue, multi-product program I’ve now seen over several weeks appears to be the result of the proven creativity of The Infatuation team and the risk-taking for which Nike has become admired.
The 3 Es of My Favorite Retail Store Tech
The technology I like best in retail can be summed up by thinking about the 3 Es:
What enables, expedites, and/or elevates the store experience for tasks a customer doesn’t need a human to perform?
AR in Retail
Last month at Verizon, we built an in-store AR use case and rolled it out to thousands of our stores. The activation was tied into Verizon’s holiday campaign and encouraged deeper engagement in the store by prompting customers to search for and “unwrap” exclusive promotional offers as they browsed.
7 Strategies Retailers Can Borrow from the ‘Amazon Books’ Store
Among the many retailers who will "competitive shop" Amazon Books, I think most will say they don’t want their stores to look or feel like Amazon. But, taken more granularly, some of Amazon's individual tactics can provide inspiration.
ELLE's & Its Readers' Takes On Shopping
Amidst a world of digital snippets and statistical click bait, ELLE Magazine printed a well-researched longread on retail trends an sentiment in its January 2017 issue. I read it with interest because it's a fresh source talking to a different reader than the mainstream business publications. I wanted to know which themes they're seeing -- and reinforcing.
What was Hot (or Not) at Retail’s Digital Summit
Thanks to the National Retail Federation for inviting me to cover last week’s big event in Dallas. While I listened to speakers, walked the Expo Hall of tech vendors, and concurrently followed #shoporg16 on Twitter, I naturally reflected on what I heard more or less about relative to past trends and my expectations.
How Retailers Can Beat Amazon to the Mobile Sale
To compete for traffic and sales, retailers need to meet consumers where they are - in mobile apps - and reach them before they've decided what they need to buy and gone to Amazon.
The company making both of these objectives possible is Button.
Retail's Online Traffic Problem
The shift in shopping traffic from Google and individual retail sites to Amazon obviously is a concerning one for retailers and brands of all sizes. So retailers need a new way to reach app-immersed consumers when a specific purchase is likely, but not yet underway. This is called contextual commerce and Button is doing it.