To recap, trends hit:

• Instagrammable

• New CPG sales channel

• Small format

• Self-checkout

• Shift in ad dollars from digital to stores

And those missed:

• Experience

• Service

• Product education

• Brand immersion

• The “chat” in chat commerce

A number of companies are jumping in to build more distinct CPG brands and subscription programs and to prevent such categories from being forever solidified as commodities. Here are three I'm personally using and loving.

At the Brit + Co #CreateGood pop-up in Soho, worlds converge as the media company for women advertises its own platform, while bringing other brands to life inside its "5-day experience of all things good". Truth be told, #CreateGood uses these brands to round out Brit + Co IRL by providing visitors with sustenance and entertainment.

As the food shopping space anticipates innovation coming from Amazon/Whole Foods, here's my grocery tech wish list.

I packed about 17 experiences into my one day (Saturday, 3/11/17) in Austin, not including all the mind-expanding conversations I had along the way. The global, truly interdisciplinary nature of the crowd this event continues to draw is beyond impressive.