The Living Room is the New Dressing Room
“The living room is the new dressing room.” - Miki Berardelli, Kidbox CEO
I heard this shortly after telling someone that home is a shopping channel. If a fashion retailer doesn’t have a home strategy, it may be multichannel but I don't think I can say it’s omnichannel.
A Last-Minute Gift Tip for Consumers & Retailers
Based on personal experience, I recommend GiftNow for consumers and retailers alike.
Rise of the Anti-Amazon Networks
As Amazon closes in on estimates it will account for half of all online retail sales by 2021, networks that forge alliances among non-Amazon players have sprung up. I'm really curious how many more there will be and the extent to which Amazon-indoctrinated consumers will adopt them.
Drop-Ship Strategy Considerations (Part 1)
Customers may or may not realize that when they're shopping online with multi-brand retailers, some of the product doesn't touch the retailer's hands and instead is sent directly from brand to end-user. This has benefits for all parties, as well as customer experience implications.