analysis Andrea Wasserman analysis Andrea Wasserman

The Living Room is the New Dressing Room

“The living room is the new dressing room.” - Miki Berardelli, Kidbox CEO

I heard this shortly after telling someone that home is a shopping channel. If a fashion retailer doesn’t have a home strategy, it may be multichannel but I don't think I can say it’s omnichannel.

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analysis Andrea Wasserman analysis Andrea Wasserman

Rise of the Anti-Amazon Networks

As Amazon closes in on estimates it will account for half of all online retail sales by 2021, networks that forge alliances among non-Amazon players have sprung up. I'm really curious how many more there will be and the extent to which Amazon-indoctrinated consumers will adopt them.

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analysis Andrea Wasserman analysis Andrea Wasserman

Drop-Ship Strategy Considerations (Part 1)

Customers may or may not realize that when they're shopping online with multi-brand retailers, some of the product doesn't touch the retailer's hands and instead is sent directly from brand to end-user. This has benefits for all parties, as well as customer experience implications.

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