The Living Room is the New Dressing Room
“The living room is the new dressing room.” - Miki Berardelli, Kidbox CEO
I heard this shortly after telling someone that home is a shopping channel. If a fashion retailer doesn’t have a home strategy, it may be multichannel but I don't think I can say it’s omnichannel.
ELLE's & Its Readers' Takes On Shopping
Amidst a world of digital snippets and statistical click bait, ELLE Magazine printed a well-researched longread on retail trends an sentiment in its January 2017 issue. I read it with interest because it's a fresh source talking to a different reader than the mainstream business publications. I wanted to know which themes they're seeing -- and reinforcing.
How Personal Shopping Services Are Messing Up — And 5 Ways They Can Improve
Personal shoppers, whether they’re entirely human or a human/algorithm combination, typically have a major advantage over a salesperson or a web site welcoming an unknown visitor: Time to plan... But my recent shopping experiences with a number of online and offline services have fallen far short of that expectation.