analysis Andrea Wasserman analysis Andrea Wasserman

The Living Room is the New Dressing Room

“The living room is the new dressing room.” - Miki Berardelli, Kidbox CEO

I heard this shortly after telling someone that home is a shopping channel. If a fashion retailer doesn’t have a home strategy, it may be multichannel but I don't think I can say it’s omnichannel.

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news Andrea Wasserman news Andrea Wasserman

ELLE's & Its Readers' Takes On Shopping

Amidst a world of digital snippets and statistical click bait, ELLE Magazine printed a well-researched longread on retail trends an sentiment in its January 2017 issue. I read it with interest because it's a fresh source talking to a different reader than the mainstream business publications. I wanted to know which themes they're seeing -- and reinforcing.

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