Why Nike + The Infatuation is a Fantastic Collab
The multi-platform, multi-venue, multi-product program I’ve now seen over several weeks appears to be the result of the proven creativity of The Infatuation team and the risk-taking for which Nike has become admired.
When New Marketing Becomes Old & Gets New Again
Four brands took an Instagram marketing tactic that’s become stale and created a cross-brand customer experience in Soho
SXSW Highlights
I packed about 17 experiences into my one day (Saturday, 3/11/17) in Austin, not including all the mind-expanding conversations I had along the way. The global, truly interdisciplinary nature of the crowd this event continues to draw is beyond impressive.
Going to a Store, but Not to Buy: Why?
For an increasing number of purchases, consumers don’t need to enter a physical retail store. It's why foot traffic is down: When consumers know they want to buy something, they often can do it online.
Consumers need reasons to enter stores even when they don't intend to buy. Here's what I've seen drawing traffic recently and keeping visitors inside.
What the SONOS Store Gets Right
The store experience in Soho definitely lived up to expectations. And it’s definitely an experience more so than a store... The space is beautiful and not only brings the brand to life in a compelling way, but adds more dimension to the brand than could ever be conveyed by a web site or by the speakers themselves.