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Nike, Another Little Company in the News Last Week

Nike is doubling down on the 12 markets that will provide 80% of the brand's growth over the next 2.5 years. To many companies, this would mean focusing ad dollars in those markets and maybe sprucing up some area stores. But for Nike, it means more. 

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Why I Like the New Adidas Store

Late last year, Adidas opened a new "brand store" on 5th Ave. and 46th St. in NY. While I kept my eyes open for the technology I know is there, it didn't jump out at me (which isn't a bad thing). But five other aspects of the experience did.

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What the SONOS Store Gets Right

The store experience in Soho definitely lived up to expectations. And it’s definitely an experience more so than a store... The space is beautiful and not only brings the brand to life in a compelling way, but adds more dimension to the brand than could ever be conveyed by a web site or by the speakers themselves.

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5 Answers to 'What's up with retail?'

About weekly, I get this question from someone who sees the headlines but doesn't follow US retail - specifically the fashion segment of the industry - closely. Without spewing a lot of stats, I usually touch on some or all of the following.

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