Amazon Fashion’s London Pop-up
Observations and analysis about Amazon‘s London pop-up from retail consultant Rebecca Smith and me.
Retail Surprises at the Cartier Pop-up... and Amazon 4-star
On the way to visit the new Amazon 4-star store in Soho, I stumbled upon a Cartier pop-up at 120 Wooster (open until 11/4/18). Unexpectedly, I found both to be about discovery.
A Tale of Two Seattle Retail Pilot Stores
Earlier this month, I visited Amazon Go and Starbucks Roastery. They’re at opposite ends of the technology/human spectrum.
Nike, the Disruptor That's Not Walmart
Walmart and Nike both have taken dramatic action recently, but only one company's tale is being told as that of disruption.
Rise of the Anti-Amazon Networks
As Amazon closes in on estimates it will account for half of all online retail sales by 2021, networks that forge alliances among non-Amazon players have sprung up. I'm really curious how many more there will be and the extent to which Amazon-indoctrinated consumers will adopt them.
Closing The Mobile Marketing Gap
I attended TAP 2017 last week and I'm excited about how Button is addressing the gap between affiliate marketing effectiveness on desktop vs. on mobile.
7 Strategies Retailers Can Borrow from the ‘Amazon Books’ Store
Among the many retailers who will "competitive shop" Amazon Books, I think most will say they don’t want their stores to look or feel like Amazon. But, taken more granularly, some of Amazon's individual tactics can provide inspiration.
Piecing Together Retail's Dark Headlines
I'm not usually one to wallow in the doom and gloom angles of retail. But writing about an evergreen retail topic or recent store visit right now would seem to be ignoring the elephant in the dressing room. The 89,000 U.S. retail workers who have been laid off since October outnumber all of the people employed in the U.S. coal industry
Store Merchandising in an E-commerce Era
Online merchandising and the ease of e-commerce filtering and sorting can make store visits comparably and increasingly frustrating.Amazon is bringing some of the best of online merchandising tactics to its stores.
Retail for Humans
"Technology is dramatically changing the retail landscape, but one thing remains the same: Retail is about providing high-quality, engaging experiences for customers. Human customers..."
5 Answers to 'What's up with retail?'
About weekly, I get this question from someone who sees the headlines but doesn't follow US retail - specifically the fashion segment of the industry - closely. Without spewing a lot of stats, I usually touch on some or all of the following.
A Singles Day Primer
As I've told people I'm heading to China this week for "Singles Day", I've found I need to remind some what this holiday - also known as "11.11" - is.
Below you'll find:
1. What I'm most excited to learn more about in Shenzhen
2. Key quotes from Alibaba's earnings conference call last week
Throughout, I'm linking to recent articles about 11.11, Alibaba and its competitors.
How Retailers Can Beat Amazon to the Mobile Sale
To compete for traffic and sales, retailers need to meet consumers where they are - in mobile apps - and reach them before they've decided what they need to buy and gone to Amazon.
The company making both of these objectives possible is Button.
Retail's Online Traffic Problem
The shift in shopping traffic from Google and individual retail sites to Amazon obviously is a concerning one for retailers and brands of all sizes. So retailers need a new way to reach app-immersed consumers when a specific purchase is likely, but not yet underway. This is called contextual commerce and Button is doing it.