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The New E-Commerce Experiences Driving Results

Whether it’s leveraging marketing expenses with AR tools that go viral, using AR to convert more and reduce returns, deepening engagement to sell more via VR, developing fruitful long-term relationships by connecting 1:1 or livestreaming to connect with the masses, there’s more consumer openness and more business need than ever before for new e-commerce experiences.

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AR in Retail

Last month at Verizon, we built an in-store AR use case and rolled it out to thousands of our stores. The activation was tied into Verizon’s holiday campaign and encouraged deeper engagement in the store by prompting customers to search for and “unwrap” exclusive promotional offers as they browsed.

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Must-see Stores in NY

Someone visiting town for the holidays asked me what retail to see while in New York. I could go on and on (and on) but here's what came to mind first. Please comment or tweet and tell me what you'd add! 

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What I Wish Vendors Did Differently

I wrote this as a guest blog post for Reachify, a business intelligence platform for the buyers and sellers of software. Much of it also is relevant for vendors selling physical goods, not just technology products. It's published on their blog now.

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Box The Party, Chat Commerce, and an MVP

A few weeks ago, I announced the pre-launch of my new retail business, Box The Party. As the landing page says, I want to help people eliminate Pinterest party fails and create Instagrammable everyday celebrations at home. Despite the chatbot hype, I believe there's an opportunity in human-to-human interaction. So it's no coincidence that Box The Party's minimally viable product - which launched last week - is all via SMS.

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Who Owns Retail Marketing?

As the number of ways we can see and reach customers grows, seemingly at an exponential rate, retail organizations also become more complex. More sharing is needed. Meeting calendars are filling up faster than ever. When an initiative touches marketing, online/mobile, store visits, and tech, who owns it? Everyone? No one?

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SXSW Highlights

I packed about 17 experiences into my one day (Saturday, 3/11/17) in Austin, not including all the mind-expanding conversations I had along the way. The global, truly interdisciplinary nature of the crowd this event continues to draw is beyond impressive.

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Going to a Store, but Not to Buy: Why?

For an increasing number of purchases, consumers don’t need to enter a physical retail store. It's why foot traffic is down: When consumers know they want to buy something, they often can do it online. 

Consumers need reasons to enter stores even when they don't intend to buy. Here's what I've seen drawing traffic recently and keeping visitors inside.

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ELLE's & Its Readers' Takes On Shopping

Amidst a world of digital snippets and statistical click bait, ELLE Magazine printed a well-researched longread on retail trends an sentiment in its January 2017 issue. I read it with interest because it's a fresh source talking to a different reader than the mainstream business publications. I wanted to know which themes they're seeing -- and reinforcing.

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A Singles Day Primer

As I've told people I'm heading to China this week for "Singles Day", I've found I need to remind some what this holiday - also known as "11.11" - is. 

Below you'll find:

1. What I'm most excited to learn more about in Shenzhen

2. Key quotes from Alibaba's earnings conference call last week

Throughout, I'm linking to recent articles about 11.11, Alibaba and its competitors.

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My Adventures in Chat Commerce

I read about Hamlet a couple of months ago. Having procrastinated on a ceiling light search because I had a specific aesthetic in mind yet technical limitations to conquer, I decided the time was ripe to try my "personal home stylist, from the comfort of my phone". I'm so glad I did.

Hamlet has a conveniently low barrier for consumer entry because it's just a number to text -- not an app, not even Facebook Messenger.

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