My Lack of Enthusiasm for “Contemporary” Apparel
It was fun to be interviewed by Business of Fashion reporter Chantal Fernandez about the contemporary market, a topic I used to think a lot about as both a professional buyer of it and as a heavy consumer of it.
The New E-Commerce Experiences Driving Results
Whether it’s leveraging marketing expenses with AR tools that go viral, using AR to convert more and reduce returns, deepening engagement to sell more via VR, developing fruitful long-term relationships by connecting 1:1 or livestreaming to connect with the masses, there’s more consumer openness and more business need than ever before for new e-commerce experiences.