analysis Andrea Wasserman analysis Andrea Wasserman

The New E-Commerce Experiences Driving Results

Whether it’s leveraging marketing expenses with AR tools that go viral, using AR to convert more and reduce returns, deepening engagement to sell more via VR, developing fruitful long-term relationships by connecting 1:1 or livestreaming to connect with the masses, there’s more consumer openness and more business need than ever before for new e-commerce experiences.

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Retail, Now with Tour Guides

If more stores can capture people’s attention in similarly-immersive ways, then reserved and tour-guided retail could be part of the definition that I think today’s “retail as entertainment” hypotheses sorely need.

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