The multi-platform, multi-venue, multi-product program I’ve now seen over several weeks appears to be the result of the proven creativity of The Infatuation team and the risk-taking for which Nike has become admired.

The technology I like best in retail can be summed up by thinking about the 3 Es:

What enables, expedites, and/or elevates the store experience for tasks a customer doesn’t  need a human to perform?

Walmart and Nike both have taken dramatic action recently, but only one company's tale is being told as that of disruption.

Nike is doubling down on the 12 markets that will provide 80% of the brand's growth over the next 2.5 years. To many companies, this would mean focusing ad dollars in those markets and maybe sprucing up some area stores. But for Nike, it means more. 

As social media took off, brands aspired to be our friends. And now they are. As with our other friends, we want to know what they think. And we hope they're on our side. It's awkward for companies to say they won't take a political stance for two reasons.