Why TheSkimm’s Foray Into Commerce This Holiday Season Was A Success
TheSkimm, which started as a daily newsletter in 2012, has been crystal clear since inception that its target audience is a female millennial that it refers to as The Skimm Girl. With a broad ambition to make it “easier for you to live smarter” perhaps it shouldn’t have been surprising that theSkimm would introduce a lifestyle commerce play meant to help its audience tackle holiday shopping.
MWC through a Retail Lens
Based on what I saw at MWC (fka Mobile World Congress), the themes, especially as they relate to commerce, can be summed up most succinctly as SPEED.
10 Ways to Tell Your Story on a Budget
Twice last week, fashion startup founders asked me for ideas about how to tell the story of what they're building without relying on paid digital marketing or having influential friends. Here are some ideas.
A Weekend of Customer Experience Observations
I've been out and about in New York over the past three days and, without intentionally embarking on a channel checking tour, I've found myself making a lot of mental notes about the experiences I've had.
Millennial 20/20: Experience + Photo Required
If there's no picture, did it even happen? For brands, it may as well not have. And for millennials, if there's no picture to be taken, the experience may not happen for them at all. But it better be an experience you're selling, and not just an item.
6 Times Last Week Retail Was About People -- Not Tech
Most of the recaps of Retail’s BIG Show, hosted by the National Retail Federation last week, have been focused on technology. But what stood out to me more than always-new technology was a collection of statements from the show about the people who work in retail and the investments the industry makes in them, largely in the name of customer experience.
ELLE's & Its Readers' Takes On Shopping
Amidst a world of digital snippets and statistical click bait, ELLE Magazine printed a well-researched longread on retail trends an sentiment in its January 2017 issue. I read it with interest because it's a fresh source talking to a different reader than the mainstream business publications. I wanted to know which themes they're seeing -- and reinforcing.
Holiday Shopping Experiences: 5 Gifts for You & Your Recipients
I think we've hit a new high this year in the quantity of gift guides published. Instead of recommending items for purchase, I'm sharing ideas for where to go shopping if you want to have fun browsing and find desirable gifts.
What was Hot (or Not) at Retail’s Digital Summit
Thanks to the National Retail Federation for inviting me to cover last week’s big event in Dallas. While I listened to speakers, walked the Expo Hall of tech vendors, and concurrently followed #shoporg16 on Twitter, I naturally reflected on what I heard more or less about relative to past trends and my expectations.
How Retailers Can Beat Amazon to the Mobile Sale
To compete for traffic and sales, retailers need to meet consumers where they are - in mobile apps - and reach them before they've decided what they need to buy and gone to Amazon.
The company making both of these objectives possible is Button.