Peloton, Mirror And Tonal: 3 Retail Strategies, 3 Lessons
Building a new brand exclusively online is increasingly expensive. And while the promise of free at-home trials of Peloton bikes and treadmills and Mirror’s and Tonal’s wall surfaces may relieve some concern about a purchase in the thousands of dollars, the downside of buying without trying is a lot of inconvenience when one considers scheduling equipment delivery and installation and the hassle of canceling the service and arranging for pickup.
Why Nike + The Infatuation is a Fantastic Collab
The multi-platform, multi-venue, multi-product program I’ve now seen over several weeks appears to be the result of the proven creativity of The Infatuation team and the risk-taking for which Nike has become admired.
Branding Fitness
How big a role does brand play in people’s decisions about where to work out? Regardless of its significance now, I think its importance will increase as fitness companies continue to define and amplify their brands.