The New E-Commerce Experiences Driving Results
Whether it’s leveraging marketing expenses with AR tools that go viral, using AR to convert more and reduce returns, deepening engagement to sell more via VR, developing fruitful long-term relationships by connecting 1:1 or livestreaming to connect with the masses, there’s more consumer openness and more business need than ever before for new e-commerce experiences.
Retail Surprises at the Cartier Pop-up... and Amazon 4-star
On the way to visit the new Amazon 4-star store in Soho, I stumbled upon a Cartier pop-up at 120 Wooster (open until 11/4/18). Unexpectedly, I found both to be about discovery.
Piecing Together Retail's Dark Headlines
I'm not usually one to wallow in the doom and gloom angles of retail. But writing about an evergreen retail topic or recent store visit right now would seem to be ignoring the elephant in the dressing room. The 89,000 U.S. retail workers who have been laid off since October outnumber all of the people employed in the U.S. coal industry
Going to a Store, but Not to Buy: Why?
For an increasing number of purchases, consumers don’t need to enter a physical retail store. It's why foot traffic is down: When consumers know they want to buy something, they often can do it online.
Consumers need reasons to enter stores even when they don't intend to buy. Here's what I've seen drawing traffic recently and keeping visitors inside.
What the SONOS Store Gets Right
The store experience in Soho definitely lived up to expectations. And it’s definitely an experience more so than a store... The space is beautiful and not only brings the brand to life in a compelling way, but adds more dimension to the brand than could ever be conveyed by a web site or by the speakers themselves.
A New Department Store Just Launched. (Really.) And it's Exciting.
We’ve heard the doom-and-gloom about U.S. department stores. Yet, the retail community warmly received recent news of Anthropologie & Co., which is basically a department store. Why the optimism? Let’s take a step back and consider what made department stores appealing in the first place.