The store experience in Soho definitely lived up to expectations. And it’s definitely an experience more so than a store... The space is beautiful and not only brings the brand to life in a compelling way, but adds more dimension to the brand than could ever be conveyed by a web site or by the speakers themselves.

Last month, I wrote about my successful shopping experience with Hamlet, where I discovered and bought a table lamp via text. Around the same time, I needed to book a flight so I downloaded the Mezi app. 

I read about Hamlet a couple of months ago. Having procrastinated on a ceiling light search because I had a specific aesthetic in mind yet technical limitations to conquer, I decided the time was ripe to try my "personal home stylist, from the comfort of my phone". I'm so glad I did.

Hamlet has a conveniently low barrier for consumer entry because it's just a number to text -- not an app, not even Facebook Messenger.