analysis Andrea Wasserman analysis Andrea Wasserman

Who Does Omnichannel Best? (Part 2)

Retailers can’t do “omnichannel” well without data that profile customers and their paths to purchase across channels. With in-store Wi-Fi log-ins and data collection powered by Euclid Connect, retailers gain illuminating visibility into how the store visit fits into a customer’s purchase journey

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analysis Andrea Wasserman analysis Andrea Wasserman

For Retail, It's Not Politics As Usual

As social media took off, brands aspired to be our friends. And now they are. As with our other friends, we want to know what they think. And we hope they're on our side. It's awkward for companies to say they won't take a political stance for two reasons.

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analysis Andrea Wasserman analysis Andrea Wasserman

Retail for Humans

"Technology is dramatically changing the retail landscape, but one thing remains the same: Retail is about providing high-quality, engaging experiences for customers. Human customers..."

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analysis Andrea Wasserman analysis Andrea Wasserman

5 Answers to 'What's up with retail?'

About weekly, I get this question from someone who sees the headlines but doesn't follow US retail - specifically the fashion segment of the industry - closely. Without spewing a lot of stats, I usually touch on some or all of the following.

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analysis Andrea Wasserman analysis Andrea Wasserman

Why Singles Day Isn't (Just) About China & eCommerce

There seems to be a perception among US retailers and retail-watchers that Singles Day, or 11.11, is China’s e-commerce version of Black Friday. In fact, headlines have called it that. But there’s more to the story. It’s a story global retailers need to understand.

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analysis Andrea Wasserman analysis Andrea Wasserman

Retail's Online Traffic Problem

The shift in shopping traffic from Google and individual retail sites to Amazon obviously is a concerning one for retailers and brands of all sizes. So retailers need a new way to reach app-immersed consumers when a specific purchase is likely, but not yet underway. This is called contextual commerce and Button is doing it.

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