Who Does Omnichannel Best? (Part 2)
Retailers can’t do “omnichannel” well without data that profile customers and their paths to purchase across channels. With in-store Wi-Fi log-ins and data collection powered by Euclid Connect, retailers gain illuminating visibility into how the store visit fits into a customer’s purchase journey
For Retail, It's Not Politics As Usual
As social media took off, brands aspired to be our friends. And now they are. As with our other friends, we want to know what they think. And we hope they're on our side. It's awkward for companies to say they won't take a political stance for two reasons.
Retail for Humans
"Technology is dramatically changing the retail landscape, but one thing remains the same: Retail is about providing high-quality, engaging experiences for customers. Human customers..."
Why Marketers & Store Managers Should Care About In-store Wi-Fi
When I’m in a store and I don’t have good cell service, I’m always surprised by how often I find the retailer doesn’t have public Wi-Fi. The reason I’m surprised is there are so many good reasons for stores to offer customers free Wi-Fi.
Holiday Shopping Experiences: 5 Gifts for You & Your Recipients
I think we've hit a new high this year in the quantity of gift guides published. Instead of recommending items for purchase, I'm sharing ideas for where to go shopping if you want to have fun browsing and find desirable gifts.
How Personal Shopping Services Are Messing Up — And 5 Ways They Can Improve
Personal shoppers, whether they’re entirely human or a human/algorithm combination, typically have a major advantage over a salesperson or a web site welcoming an unknown visitor: Time to plan... But my recent shopping experiences with a number of online and offline services have fallen far short of that expectation.
5 Answers to 'What's up with retail?'
About weekly, I get this question from someone who sees the headlines but doesn't follow US retail - specifically the fashion segment of the industry - closely. Without spewing a lot of stats, I usually touch on some or all of the following.
Why Singles Day Isn't (Just) About China & eCommerce
There seems to be a perception among US retailers and retail-watchers that Singles Day, or 11.11, is China’s e-commerce version of Black Friday. In fact, headlines have called it that. But there’s more to the story. It’s a story global retailers need to understand.
A New Department Store Just Launched. (Really.) And it's Exciting.
We’ve heard the doom-and-gloom about U.S. department stores. Yet, the retail community warmly received recent news of Anthropologie & Co., which is basically a department store. Why the optimism? Let’s take a step back and consider what made department stores appealing in the first place.
Retail's Online Traffic Problem
The shift in shopping traffic from Google and individual retail sites to Amazon obviously is a concerning one for retailers and brands of all sizes. So retailers need a new way to reach app-immersed consumers when a specific purchase is likely, but not yet underway. This is called contextual commerce and Button is doing it.