Andrea Wasserman Andrea Wasserman

How 2020 Has Democratized Fashion Week

Brands relying on department store or other multi-brand retailer distribution are in particular pain this year, as stores are closing and inventory checkbooks are being scrutinized more closely than ever.

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Retail Media: The New Ad Tech And The New Mall

While there appears to be little overlap between the smaller brands paying for placement in physical marketplaces and the larger consumer products companies appearing via ad tech on even larger retailers’ sites, the objectives are similar: Retailers need to leverage their real estate and traffic, brands need new opportunities for placement and consumers are on a quest to discover what’s new, or at least what’s new to them.

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