How 2020 Has Democratized Fashion Week
Brands relying on department store or other multi-brand retailer distribution are in particular pain this year, as stores are closing and inventory checkbooks are being scrutinized more closely than ever.
On Pandemic-Induced Lifestyle Changes in Fashion & Home
A couple of weeks ago, I spoke with journalist Cathaleen Chen about how consumers are living and shopping right now.
6 Ways Instagram’s New QR Codes Can Bridge Digital And Physical Retail
Analysts have said each year for the past several that it’s finally time for QR codes to gain momentum in the United States. This year is no exception, and there’s more traction now than ever before.
Some #GoodNewsRetail from the Past Two Weeks
This is a non-exhaustive list of some positive retail developments I caught over the past week, as I tweeted. Please share yours on Twitter using #GoodNewsRetail.
Retail Media: The New Ad Tech And The New Mall
While there appears to be little overlap between the smaller brands paying for placement in physical marketplaces and the larger consumer products companies appearing via ad tech on even larger retailers’ sites, the objectives are similar: Retailers need to leverage their real estate and traffic, brands need new opportunities for placement and consumers are on a quest to discover what’s new, or at least what’s new to them.
Some #GoodNewsRetail from Last Week
This is a non-exhaustive list of some positive retail developments I caught over the past week, as I tweeted. Please share yours on Twitter using #GoodNewsRetail.