Some #GoodNewsRetail from the Past Two Weeks
This is a non-exhaustive list of some positive retail developments I caught over the past week, as I tweeted. Please share yours on Twitter using #GoodNewsRetail.
Retail Media: The New Ad Tech And The New Mall
While there appears to be little overlap between the smaller brands paying for placement in physical marketplaces and the larger consumer products companies appearing via ad tech on even larger retailers’ sites, the objectives are similar: Retailers need to leverage their real estate and traffic, brands need new opportunities for placement and consumers are on a quest to discover what’s new, or at least what’s new to them.
Some #GoodNewsRetail from Last Week
This is a non-exhaustive list of some positive retail developments I caught over the past week, as I tweeted. Please share yours on Twitter using #GoodNewsRetail.
Some #GoodNewsRetail from Last Week
This is a non-exhaustive list of some positive retail developments I caught over the past week, as I tweeted. Please share yours on Twitter using #GoodNewsRetail.
My Lack of Enthusiasm for “Contemporary” Apparel
It was fun to be interviewed by Business of Fashion reporter Chantal Fernandez about the contemporary market, a topic I used to think a lot about as both a professional buyer of it and as a heavy consumer of it.
Some #GoodNewsRetail from Last Week
This is a non-exhaustive list of some positive retail developments I caught over the past week, as I tweeted. Please share yours on Twitter using #GoodNewsRetail.
Some #GoodNewsRetail from Last Week
This is a non-exhaustive list of some positive retail developments I caught over the past week, as I tweeted. Please share yours on Twitter using #GoodNewsRetail.
The State of Retail, July 2020
Last week, I volunteered to give an informal talk to a largely non-retail audience about what’s happening in the industry right now. I realized I should jot down some bullet points, and afterwards I put them into sentences. What did I miss?
Soho Retail Traffic & Takeout Food CX
Earlier this evening, I posted an Instagram story showing which stores had lines to enter and which were seeing less traffic yesterday.
I also shared a photo of my pickup order from Gramercy Tavern At Home which, unsurprisingly, was the best takeout customer experience I’ve had. Daily Provisions, also from Union Square Hospitality Group, was a close second.
The New E-Commerce Experiences Driving Results
Whether it’s leveraging marketing expenses with AR tools that go viral, using AR to convert more and reduce returns, deepening engagement to sell more via VR, developing fruitful long-term relationships by connecting 1:1 or livestreaming to connect with the masses, there’s more consumer openness and more business need than ever before for new e-commerce experiences.
This Virtual Retail Experience Felt More Human Than Anything
A tweet triggered my interest in a coffee gadget — and a virtual store visit sold me on it.
Retailers That Emphasize Community Will Boom After Social Distancing Is Over
Some of the most compelling specialty retail concepts incorporate both lifestyle merchandising and some kind of service, coffee or otherwise. Historically, it’s been a bonus if they also built community. That was likely to approach requirement status in the future anyway. Given current circumstances, once retail and hospitality open again, a sense of community will be even more valued.
Peloton, Mirror And Tonal: 3 Retail Strategies, 3 Lessons
Building a new brand exclusively online is increasingly expensive. And while the promise of free at-home trials of Peloton bikes and treadmills and Mirror’s and Tonal’s wall surfaces may relieve some concern about a purchase in the thousands of dollars, the downside of buying without trying is a lot of inconvenience when one considers scheduling equipment delivery and installation and the hassle of canceling the service and arranging for pickup.
Why TheSkimm’s Foray Into Commerce This Holiday Season Was A Success
TheSkimm, which started as a daily newsletter in 2012, has been crystal clear since inception that its target audience is a female millennial that it refers to as The Skimm Girl. With a broad ambition to make it “easier for you to live smarter” perhaps it shouldn’t have been surprising that theSkimm would introduce a lifestyle commerce play meant to help its audience tackle holiday shopping.
The Rise of the Lifestyle Marketplace
Why am I excited about the idea of brands known for fairly narrow product categories launching curated marketplaces? For three broad reasons.
Why Nike + The Infatuation is a Fantastic Collab
The multi-platform, multi-venue, multi-product program I’ve now seen over several weeks appears to be the result of the proven creativity of The Infatuation team and the risk-taking for which Nike has become admired.
Why don’t we talk more about people?
All of the best customer experiences I’ve had recently involve product I wanted to buy, an easy-enough way to purchase it, and pricing I could justify. But the differentiator was the people behind it all.
MWC through a Retail Lens
Based on what I saw at MWC (fka Mobile World Congress), the themes, especially as they relate to commerce, can be summed up most succinctly as SPEED.
The 3 Es of My Favorite Retail Store Tech
The technology I like best in retail can be summed up by thinking about the 3 Es:
What enables, expedites, and/or elevates the store experience for tasks a customer doesn’t need a human to perform?